Welcome to ABC Magazine

The longest established, best-read, free parenting magazine in the South.

ABC Magazine is the FREE local parenting magazine offering practical parenting advice to everyone with young children. From babies to big kids!

 ABC Magazine summer 2018 edition

Competitions

ABC have lots of fantastic competitions again in this issue

Enter now for your chance to win fabulous prizes

enter

Directory

Find activities, businesses and services in your area

Sussex directorySurrey directory

Events

Fabulous things to do this spring in Sussex & Surrey

Sussex eventsSurrey events

 Recent Articles

Don’t just Google it!

By | baby health, children's health, Education, Health, prenancy | No Comments

Search engines like Google and Bing are more likely than any other source of information to provoke anxiety during pregnancy, according to research.

A survey of 300 mums who have given birth in the past five years published in the UK Maternity Report by the UK’s leading private midwifery services provider, Private Midwives, revealed that search engines were more likely than any other source to provide information which causes further worry and anxiety.

The news comes following midwife, lecturer and advisor to BBC’s Call the Midwife, Terri Coates, revealed that the Internet was stopping women from turning to their professional midwife for advice.

As many as 41% reported this was the case, while almost the same number (38%) said they had read information about pregnancy in online forums such as groups and chat boards which had caused them concern.

Despite this, 89% admitted that they had consulted the Internet for non-emergency health advice or information about their pregnancy, and outside of midwife appointments, mums-to-be are more likely (53%) to turn to the Internet for non-emergency advice or information than anyone or anything else.

Many will do this regularly throughout their pregnancy – more than one in 10 (13%) searched for advice online on
a daily basis, while more than one in four (27%) did so every few days.

Linda Bryceland, head of midwifery at Private Midwives, said: “Traditionally during pregnancy, women often found themselves receiving huge amounts of conflicting information – everything from well-meaning loved ones, to media and even strangers in the supermarket. But the Internet has opened up a whole range of new sources of information, which in many cases may not be medically qualified and given without context or taking into consideration women’s individual circumstances and medical backgrounds. What’s more, this is available at the touch of the button, on a whim – so it is not surprising that women are finding themselves logging off and feeling more worried than they were to begin with.

“If women have concerns or questions about their pregnancy, the best thing to do is to resist the temptation to quickly search for more information or the answer online, and instead speak to a medical – whether that’s their midwife, the non-emergency NHS 111 phone line or their GP, who can provide professional, clinical information and guidance, which takes into account their medical history and individual circumstances.”

According to the survey, as many as 90% of UK women who gave birth in the past five years experienced anxiety and worry during their pregnancy.

The top five sources of information which provided information which worried mums-to-be during their pregnancy:
1. Search engines – 41%
2. Online forums/groups – 38%
3. People who aren’t medical professionals who I know – 32%
4. Blogs – 27%
5. Strangers – 16%

Private Midwives is a Care Quality Commission registered and regulated service which connects expectant parents with expert midwives who provide antenatal care, birth care and support, and postnatal care at times and locations that work best for parents-to-be.

Will flexible working help to close the gender pay gap?

By | Education, Relationships, Work employment | No Comments
by Emma Cleary
Ten2Two Sussex

Part-time work often has a gender pay gap that’s twice as big as the full-time pay gap, because it’s not as well paid and it’s mainly women doing it.

Yet are we happy as a nation to let the gender pay gap be explained away by the fact that men are largely leading our businesses and driving thought leadership rather than women? Simply because of what is being termed a ‘motherhood penalty’? It’s all too easy to view the gender pay gap this way – but there’s more to it than that.

A lack of promotion hits part-time working mothers
Lack of women in senior roles is one reason the gender pay gap is present, although many organisations are working hard to alter this.

It’s actually amazing what can be achieved in a 30-hour week. And if you take into account how productive part-time workers actually are – after all, they are always working to a deadline to get their work done in their hours – this may not present much less output than a full-time worker’s hours.

Yes, it’s true that senior part-time people may not want greater responsibility if they are already stretched to capacity with other commitments to fulfil elsewhere. But bosses must be careful not to assume this is always the case and be under-standing of employee’s needs.

For example, if employers are expecting workers to shoe horn a full-time working week into part-time hours, this will only lead to burn out and ultimately, the employee will end up leaving.

Attitudes to part-time workers simply not acceptable
We have heard of cases where employers have said to their part-time workers, “If you don’t like it, you know what you can do.” This is simply unacceptable.

Part of attitudes like this feed into the old-fashioned thinking that presenteeism is more productive than part-time or absent remote workers. This has to change if any movement in gender equality at work is to really be achieved.

As a flexible recruiter, we work with countless forward-thinking businesses who don’t take this view – and they see the benefits of flexible working really pay off in the long term.

Returnships – often one sided
Dare we say it, returnships can feel rather one-sided in favour of the employer and, in reality, don’t solve the problems of the gender pay gap. For us, most returnships don’t address what it is that women really need in the workplace.

Returner roles are generally full-time but often the issue is that women simply can’t work full working weeks when they still have to carry the majority of the childcare burden. Not to mention caring for older parents and requiring flexibility to manage health issues as they get older. Ten2Two’s recent research suggested women shoulder 63% of childcare responsibilities.

Time to address ageism – not just children
Ageism is the next big barrier that needs to be talked about.

We’ve seen Women’s Hour addressing the menopause and work in 2018 – a big step that has until now been swept under the carpet. Fact is, until we bring issues like this into the open, we won’t see real change in the way women rise through the ranks at work.

Deborah O’Sullivan, Managing Director at Ten2Two, says, “We believe that flexible working can play a big role in closing the gender pay gap once and for all. As we’re increasingly seeing, senior roles can be done part-time, and yet there’s a widely held view that the more senior you become, the more hours you have to work. It’s simply not true.”

“We know, the more senior you become, the more skilled you become at delegating and organising your time and resources and using your own skills in the best way possible, so there’s no reason senior positions can’t be part-time.”

If you’d like to hear more from Ten2Two Sussex on the subject of flexible working, please contact
Emma Cleary at emma@ten2two.org

ABC Magazine on Twitter

 Subscriptions

Annual ABC Subscriptions are available and make a lovely gift for new mums.

Subscribe Now

Where to get your free copy

The best place to pick up your free copy of ABC Magazine is via one of our advertisers who are listed in our Shopping & Services Directory.

Pick up locally

Alternatively, ABC Magazine is available to pick up from libraries, hospitals, baby clinics, playgroups, shops and selected supermarkets.

The local information magazine for parents

in print, online, plus free social media

Every issue of ABC Magazine is packed full of local information and practical parenting advice to help you find what you need and where to buy it, ideas on what to do and where to go, where to find this and that – all child related and child friendly!

Loads of articles, great competitions, true-life stories, health updates, all sorts of parenting advice, facts and figures, ideas to fill your days and masses of useful practical parenting tips to help put you on the right road for early parenthood.

ABC Magazine covers all manner of child-related issues and parenting advice as well as subjects such as Health & Beauty, Diet & Fitness and Fashion & Interiors.

Local editions

ABC  publishes two editions in the UK – Sussex and Surrey

Join in

 Have you got a story to share with ABC readers? We would love to hear from you…

Like us on Facebook, follow us on Twitter 

Published three times a year

Each edition of ABC Magazine is published three times a year, out and about on 1st of March, July and November

ABC is available to pick up FREE via local hospitals, doctors’ surgeries, baby clinics, libraries, shops, schools, activity classes, playgroups, selected supermarkets and the majority of our advertisers.

 is FREE

and will remain so as long as advertisers are aware of the magazine that local parents read!

Please mention ABC when replying to adverts, give copies to your friends, and help to spread the word!

 Read the current edition online

ABC Magazine Sussex

ABC Magazine Surrey

 Testimonials

What our advertisers say about ABC Magazine

I am delighted to be advertising in ABC Magazine again, you are simply the most effective way to get all the bookings I can handle for my children's party company. ABC is 'the bible' for parents of small children and the most friendly and supportive company to do business with.

Pinkle’s Puppets07904 208135

ABC Magazine has proved to be the perfect place to advertise our Monkey Music classes. Parents know and trust the magazine and we have received a high number of enquiries through advertising in it.

Monkey Music01825 760970

Gymboree Play & Music consistently advertises with ABC Magazine in Sussex as we find it to be the most comprehensive and well-written magazine for families in the area. The readership is extensive and we find that parents read each issue cover to cover.

Gymboree Play & Music 020 7258 1415

The only two forms of advertising I would highly recommend for a successful business are ABC Magazine and word of mouth!

Rox School of Dance & Drama01273 208513

Starting out as a new business this year it was really beneficial to receive lots of new customer enquiries after they saw our ad in ABC. We were so pleased with the response and the friendly service from the team that we have signed up for another ad this quarter with ABC!

Caterpillar Music 01375 859850

"I have had more enquiries this month than ever before! I will certainly be keeping the ad in for another year. Well done to you on the success of the mag.

Kingswood Specialist Cleaning 020 8405 9229

I've been really pleased with my advertising in ABC, and of course the opportunities for editorials. We would like to continue for another year. I've had some excellent feedback from my parents about the magazine and often from parents I show around the nursery.

Hopscotch Day Nursery 020 8770 0761