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 About ABC

ABC Magazine was first published 27 years ago and is the longest established, best-read, free parenting magazine in the South publishing editions in both Sussex and Surrey. ABC aims to offer practical parenting advice to everyone with young children – from babies to big kids!

ABC was first published in Sussex in 1996, with the Surrey edition launching seven years later in 2003 – we now have a combined estimated readership of over 120,000 local parents each issue. The cornerstone of the publication is the balance between advertising and editorial, making it both entertaining and informative, packed with well-written interesting articles, great competitions and very useful local information. In each seasonal issue, we cover all manner of child-related topics from breastfeeding to school shoes, as well as family and adult lifestyle interests such as: health and beauty, homes and gardens and employment and finance.

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    ABC – The local information magazine for parents

    In print, online plus free social media

    If you are interested in becoming part of what we do simply call us and we’ll explain why our advertisers love us so much!

    We offer you an award-winning 3-pronged approach to marketing your business to a local targeted audience – in print, online and via social media.


    What our advertisers say about ABC Magazine

    I am delighted to be advertising in ABC Magazine again, you are simply the most effective way to get all the bookings I can handle for my children's party company. ABC is 'the bible' for parents of small children and the most friendly and supportive company to do business with.

    Pinkle’s Puppets07904 208135

    ABC Magazine has proved to be the perfect place to advertise our Monkey Music classes. Parents know and trust the magazine and we have received a high number of enquiries through advertising in it.

    Monkey Music01825 760970

    Gymboree Play & Music consistently advertises with ABC Magazine in Sussex as we find it to be the most comprehensive and well-written magazine for families in the area. The readership is extensive and we find that parents read each issue cover to cover.

    Gymboree Play & Music020 7258 1415

    The only two forms of advertising I would highly recommend for a successful business are ABC Magazine and word of mouth!

    Rox School of Dance & Drama01273 208513

    Starting out as a new business this year it was really beneficial to receive lots of new customer enquiries after they saw our ad in ABC. We were so pleased with the response and the friendly service from the team that we have signed up for another ad this quarter with ABC!

    Caterpillar Music01375 859850

    "I have had more enquiries this month than ever before! I will certainly be keeping the ad in for another year. Well done to you on the success of the mag.

    Kingswood Specialist Cleaning020 8405 9229

    I've been really pleased with my advertising in ABC, and of course the opportunities for editorials. We would like to continue for another year. I've had some excellent feedback from my parents about the magazine and often from parents I show around the nursery.

    Hopscotch Day Nursery020 8770 0761

    ABC D-igital

     Facebook, X, (formerly Twitter), Blogging – be a part of what we do.

    Our social media presence – ABC D-igital

    ABC is also available online as an interactive, easy-to-read and search digital magazine! This means everyone can see your editorial and/or advert in our digital version – great to use in your social media and email marketing!

    Please note your advert/article will be two pages further on in the digital magazine due to the front cover and inside cover being pages 1 and 2.

      FREE Social Media support for all of our advertisers via X and Facebook.

    Here at ABC, we understand the importance social media now plays to increase awareness of brands.

    To help you make the most of this opportunity ABC Magazine now have our very own Social Media Manager – their role is purely to support you, as an advertiser, using social media.

    Here at ABC, we understand the importance social media now plays to increase awareness of brands and because of this we now have our very own Social Media Manager – their role is purely to support you, as an advertiser, using social media.

    How can we support you?
    X, formerly known as Twitter – With eleven new accounts being created every second, X has fast become a great tool for small businesses to communicate directly with customers.

    Facebook – 24 million Britons use Facebook every day and with each one on average liking 40 business pages it’s a vital addition to your marketing toolbox. However, Facebook are making it harder and harder for small businesses to get their message out there without paying for promotion and this is where we can help. *

    Paper.Li – This is an automatically generated daily newspaper which we have subscribed to. It uses stories and information from our timeline along with our ‘ABC Friends X List’ to create a ‘daily’ paper, which is tweeted to our followers.

    Social Media is exactly that, social!
    Make sure you follow us on X and like us on Facebook.

    * Please note if your using ‘a profile account’ for Facebook rather than ‘a business page’ we will not be able to share your content as Facebook will not allow ‘a business page’ to friend ‘a profile account’

    ABC Magazine on X, formerly Twitter

    Social Media tips for advertisers

    As an advertiser we want to help you to take full advantage of the social media opportunities ABC can offer so below are
    a few top tips for you to bear in mind:
    • Make sure we know your Facebook page and/or X account details (some advertisers don’t have links on their websites so we don’t always know if you have them or not!)
    • We will ‘like’ your Facebook page and ‘follow’ you on X, formerly known as Twitter – please do the same for us.
    • We have just over 12,000 followers and friends on social media so we can remind them of your news and events regularly throughout the four month shelf-life of each magazine.
    • On X we have an ‘ABC friends’ list which all advertisers are added to, so we can regularly post your news to our almost 9,500 followers.
    • Remember, the more active you are on social media, the more content we have to re-post
    • Please do email over any news or events that you want us to ‘shout about’ between our magazine publication dates – we can then promote this on Facebook and X for you. Please bear in mind that X only allows a maximum of 140 characters.
    • Please help us to help you and remember to re-post whatever you can from our feeds.

    Please email us, or, with any events or news which you want us to help you promote through social media.


     I am so proud of the team and all of our achievements. These awards are recognition that we’re getting it right. Right for our clients and right for our readers – I’m absolutely delighted for everyone involved.
    – Rachel

    ABC have won again!

    We won the Twitter Purple Dog award for a third time and we also won the National Venus Awards title for Best Small Business and in 2020 we won the SME award for best Free Parenting Magazine of the Year!

    That means that we’ve now won seven awards and been runner up in another.

    I’m also really proud to say that we reached the finals, not once but twice, in The Brighton & Sussex Venus Awards sponsored by NatWest which were set up to recognize local business women.

    As founder of ABC Magazines, Rachel won the ‘small business of the year’ category decided by NatWest and ‘runner up’ in the ’employer of the year’ category as well. Now we’ve won in the National final as well as being the regional winner!