ABC Magazine is now almost 25 years old and is the longest established, best-read, free parenting magazine in the South publishing editions in both Sussex and Surrey. ABC aims to offer practical parenting advice to everyone with young children – from babies to big kids!
ABC was first published in Sussex in 1996, with the Surrey edition launching seven years later in 2003 – we now have a combined estimated readership of between 145,000 and 160,000 local parents each issue. The cornerstone of the publication is the balance between advertising and editorial, making it both entertaining and informative, packed with well-written interesting articles, great competitions and very useful local information. All manner of child-related topics are covered in each issue, as well as adult lifestyle interests such as: health and beauty, homes and gardens and employment and finance.
ABC – The local information magazine for parents
In print, online plus free social media
If you are interested in becoming part of what we do simply call us and we’ll explain why our advertisers love us so much!
We offer you an award-winning 3-pronged approach to marketing your business to a local targeted audience – in print, online and via social media.
What our advertisers say about ABC Magazine
I am delighted to be advertising in ABC Magazine again, you are simply the most effective way to get all the bookings I can handle for my children's party company. ABC is 'the bible' for parents of small children and the most friendly and supportive company to do business with.Pinkle’s Puppets07904 208135
ABC Magazine has proved to be the perfect place to advertise our Monkey Music classes. Parents know and trust the magazine and we have received a high number of enquiries through advertising in it.Monkey Music01825 760970
Gymboree Play & Music consistently advertises with ABC Magazine in Sussex as we find it to be the most comprehensive and well-written magazine for families in the area. The readership is extensive and we find that parents read each issue cover to cover.Gymboree Play & Music020 7258 1415
The only two forms of advertising I would highly recommend for a successful business are ABC Magazine and word of mouth!Rox School of Dance & Drama01273 208513
Starting out as a new business this year it was really beneficial to receive lots of new customer enquiries after they saw our ad in ABC. We were so pleased with the response and the friendly service from the team that we have signed up for another ad this quarter with ABC!Caterpillar Music01375 859850
"I have had more enquiries this month than ever before! I will certainly be keeping the ad in for another year. Well done to you on the success of the mag.Kingswood Specialist Cleaning020 8405 9229
I've been really pleased with my advertising in ABC, and of course the opportunities for editorials. We would like to continue for another year. I've had some excellent feedback from my parents about the magazine and often from parents I show around the nursery.Hopscotch Day Nursery020 8770 0761
Established since 1996, ABC is a very well respected source of local information, advice and ideas for parents, by parents, supporting local businesses in both Sussex and Surrey.
ABC is targeted at the main decision maker in family homes, yet seen by a wide cross section of the community.
Website and social media
ABC is also available online as a fully interactive and searchable digital magazine. With the entire magazine online, readers can simply click through from your ad to your website. We have also fully embraced social media and can promote your events and news throughout the 4 month shelf-life of each issue.
ABC is unique – a high quality publication which is packed with well researched, relevant, local and useful information for parents – not a cheap ‘pick and flick’ type publication. ABC is designed to be read cover to cover and to be kept for reference long-term.
Free copies of ABC are available to all our advertisers for your own customers to pick up.
ABC offers a discount if you are keen to advertise your business to parents in both Sussex and Surrey.
Published 3 times a year on the 1st of March, July and November – each issue valid for 4 months
• Spring issue: March to July
• Summer issue: July to November
• Winter issue: November to March
ABC Magazine is also available free from selected supermarkets across each county.
Free to pick up ‘everywhere’!
Packed full of essential information, free copies of the magazine are available to pick up at: local libraries, leisure centres, children’s centres, doctors’ surgeries, baby clinics, hospitals, shops, schools, activity classes, playgroups and most of our advertisers. ABC Magazine is also available free from selected supermarkets across each county.
ABC Magazine is produced by Alphabet Publishing Ltd
PO Box 2780, Brighton BN1 5QR
Tel: 01273 542257
Company registered in England No: 3252338 VAT Registration: 717 4780 17 Registered Office: Cornelius House, 178/180 Church Road, Hove, East Sussex BN3 2DJ2
Facebook, Twitter, Blogging – be a part of what we do.
Our social media presence – ABC D-igital
ABC is also available online as an interactive, easy-to-read and search digital magazine! This means everyone can see your editorial and/or advert in our digital version – great to use in your social media and email marketing! To realise the extra marketing potential this offers simply visit www.abcmag.co.uk/digital.
Please note your advert/article will be two pages further on in the digital magazine due to the front cover and inside cover being pages 1 and 2.
FREE Social Media support for all of our advertisers via Twitter and Facebook.
Here at ABC, we understand the importance social media now plays to increase awareness of brands.
To help you make the most of this opportunity ABC Magazine now have our very own Social Media Manager – their role is purely to support you, as an advertiser, using social media.
Here at ABC, we understand the importance social media now plays to increase awareness of brands and because of this we now have our very own Social Media Manager – their role is purely to support you, as an advertiser, using social media.
How can we support you?
Twitter – With eleven new accounts being created every second, Twitter has fast become a great tool for small businesses to communicate directly with customers.
Facebook – 24 million Britons use Facebook every day and with each one on average liking 40 business pages it’s a vital addition to your marketing toolbox. However, Facebook are making it harder and harder for small businesses to get their message out there without paying for promotion and this is where we can help. *
Paper.Li – This is an automatically generated daily newspaper which we have subscribed to. It uses stories and information from our timeline along with our ‘ABC Friends Twitter List’ to create a ‘daily’ paper, which is tweeted to our followers.
Social Media is exactly that, social!
Make sure you follow us on Twitter and like us on Facebook.
* Please note if your using ‘a profile account’ for Facebook rather than
‘a business page’ we will not be able to share your content as Facebook
will not allow ‘a business page’ to friend ‘a profile account’
ABC Magazine on Twitter
Social Media tips for advertisers
As an advertiser we want to help you to take full advantage of the social media opportunities ABC can offer so below are a few top tips for you to bear in mind:
- Make sure we know your Facebook page and/or Twitter account details (some advertisers don’t have links on their websites so we don’t always know if you have them or not!)
- We will ‘like’ your Facebook page and ‘follow’ you on Twitter – please do the same for us.
- We have almost 12,000 followers and friends on social media so we can remind them of your news and events regularly throughout the 4 month shelf-life of each magazine.
- On Twitter we have an ‘ABC friends’ list which all advertisers are added to, so we can regularly re-tweet your news to almost 10,000+ followers.
- The more active you are on social media, the more content we have to re-post and re-tweet
- Remember, you can email over any news or events between our publication dates – we can then promote this on Facebook and Twitter for you. Please bear in mind that Twitter only allows a maximum of 140 characters.
- Please help us to help you and re-tweet and re-post whatever you can from our feeds. Please email us with any events or news which you want us to help you promote through social media.
I am so proud of the team and all of our achievements. These awards are recognition that we’re getting it right. Right for our clients and right for our readers – I’m absolutely delighted for everyone involved.
ABC have won again!
We won the Twitter Purple Dog award for a third time and we also won the National Venus Awards title for Best Small Business and in 2020 we won the SME award for best Free Parenting Magazine of the Year!
That means that we’ve now won seven awards and been runner up in another.
I’m also really proud to say that we reached the finals, not once but twice, in The Brighton & Sussex Venus Awards sponsored by NatWest which were set up to recognize local business women.
As founder of ABC Magazines, Rachel won the ‘small business of the year’ category decided by NatWest and ‘runner up’ in the ’employer of the year’ category as well. Now we’ve won in the National final as well as being the regional winner!